In 2007, while making lunches for their two daughters, the owners of yubo became frustrated with the amount of plastic baggies used every day. The typical store bought lunchboxes thry owned were impossible to clean, they collected crumbs and foul old-food odors. Worst of all, their kids were over the novelty of their lunchboxes less than a week after buying them! That was the start of a journey to re-invent the lunchbox. They knew there had to be a better way, so they set out to balance a passion for the environment with kids' passion for having fun. Enter the yubo lunchbox system.