“Smart Sexy” is the embodiment of an XOXO woman. At work and at play, the XOXO woman is sexy and self-confident. She can have the best of both worlds – a strong professional identity and a personal one - yet she’s careful not to confuse the two. Fashion does not define her – she knows how to choose the right outfit to play up her strengths. She can make anything look good but chooses wisely because she knows her clothes are a reflection of who she is.