Squooshi was started by a father-daughter-grandson team, Shannon Wren Waldis and Noel Wren, who were inspired to create a well-designed reusable food pouch that would be helpful to parents, fun for kids of all ages, and better for our environment! As a noted designer and longtime foodie, Shannon began to brainstorm, and soon, she and her dad Noel, who has a background in manufacturing, were on a mission to create the best reusable food pouch on the market. After two and a half years of research, development, testing (and more testing!) Squooshi launched in October of 2012. This three-generation company is a labor of love and helps families eat food you can feel good about in a fun way.