Squatchi was conceived in 2008, when the co-founder, Amy Carabajal, tried to avoid the dreaded trip to the shoe store with small children. Like most parents with small kids, Amy felt the shoe store experience was a challenge in which she usually ended up leaving empty-handed with screaming kids. With the emergence of online shoe retailers and their attractive shipping and tax policies, buying online was easier and less daunting; however, going to the store just to get sized was still necessary. After looking for a sizing solution, Amy found the few options available to be inaccurate, hard to use, or just plain silly. After discussing this common problem with friends and fellow parents, Amy realized the need for a reliable, durable, fun home-sizing solution. Her next mission was to go buy a kid’s shoe sizer for the home. This was the Squatchi beginning. In 2011, Amy and her good friend Debra Rosenbloum began brainstorming, designing, researching and writing the business plan. After nine months, the foot growth chart and shoe sizer for kids concept transitioned from a dream to reality….Squatchi, the Bigfoot Sizer for Little Feet, was born! Amy Carabajal, the founder of Squatchi, Inc, is a mother of three girls and resides in Atlanta, GA. She has a business background with prior experience in Corporate America and as a real estate professional. Amy has a strong entrepreneurial spirit and drive with a natural passion to help others make their lives better and easier. Debra Rosenbloum, the co-founder of Squatchi, Inc, has two children and also resides in Atlanta, GA. She has a strong background in complex technology sales. Starting and building a company has always been a passion of Debra’s. Providing ideas and products to improve others lifestyle is her main motivation.