It all started when founder Elizabeth's 4 year old daughter would cry and run away every time her mom tried to brush her hair. Elizabeth asked her friends for help, and was surprised to find out that her friends were all having the same problem. One friend in particular had a 10 year old girl who would not brush her hair for days. Elizabeth thought there was no way she could endure this for 6 more years. There had to be a solution. As a full time corporate executive and working mom, she spent her weekends designing Smoobee. After a year, she received 5 prototypes that she immediately sent out to her friends. They all loved it! Smoobee was launched in 2012 and has been an instant hit. Elizabeth gets daily emails from all over the world from parents, grandparents, aunts, uncles who are so grateful that Smoobee has ended the daily drama of brushing their children’s hair.