Over the years, LEGO sets have become more complex and expensive for families, which is why Elina Furman, Pleygo Founder, set out to create a company that solved that problem. She thought of the concept of renting LEGO sets as a way to save money and declutter their house. Pleygo allows users to rent LEGO sets, thereby saving money, reducing house clutter, and providing unlimited play time for kids. The service provides kids with continuous joy as new LEGO sets arrive in the mail. Through Pleygo, mom can reduce kids' screen time while enhancing their cognitive development, creativity, problem-solving skills, and motor skills and the whole family can "build" relationships as they play together.