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Like most parents, Melissa Kieling aimed to send her children to school with the freshest and healthiest lunches possible. One day Melissa thought to herself, “Why hasn’t anyone put freezable gel inside the walls of a bag to keep things cool?” She cut apart a set of quilted ice packs and a shower curtain and pinned them together, and then took that to her dry cleaner and asked her to sew it together for a prototype. Melissa popped the bag in the freezer overnight and gave it to her kids to test at school. To Melissa's delight, her bag finally kept healthy food cool all day! Melissa patented her idea, teamed up with a friend to start the business and worked with some of the best product manufacturers to bring her idea to life. In 2009 she launched the Personal Cooler, a foldable, freezable lunch bag that could keep food and drinks cool up to 10 hours—no ice packs needed. Since inventing her freezable lunch bag, Melissa has expanded the PackIt line from lunch coolers to bags for wine, picnics, grocery, baby bottles and more. PackIt is now sold in more than 70 countries and at better retailers across the U.S. Their team of 25 employees is based in Westlake Village, California.

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