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Objex founder Wicki Barszcz was running track at College of the Sequoias and didn't have a place to put her iPod or car key. After tying her car key to her shoe lace and losing it several times, plus wearing two sports bras because one wasn't supportive enough and slipping her iPod between the two, she decided she needed a supportive sports bra with a pocket. The Objex brand has expanded to a complete line of workout apparel which includes sports bras, running capris, performance tanks, yoga capris and headbands.

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