Neon Eaters was the next logical step for the ever fashionable children's company, Me-In-Mind. Their vision was that shoes should be smart for kids and parents alike, and they knew that instilling elastic features, soft soles, and funky-hip styling into outdated children's shoe designs could create footwear that not only looked cool, but also had technical features parents would appreciate. With this in mind, their first pair of shoes was created in 2004. Today, their simple idea continues to grow. They offer a creative array of functional designs that keep boys and girls looking great, while parents continue to smile from the benefits of their idea and all the compliments they receive.