When Zara Merbaum had her son, Noah, she saw her life quickly erupt into chaos. With diapers, baby toys, bottles, binkies, and more overrunning her house, car and handbags, Zara saw firsthand how challenging it was for busy parents to stay organized and efficient. What’s more, Zara wasn’t thrilled with diaper bags – both the aesthetic and the functionality. While her diaper bag had multiple compartments, Zara still found herself digging around to quickly find a toy or binky, only to realize she left it at home or in the car. Instead of diaper bags, Zara began using her own totes and handbags in order to express her personal style, and she organized and compartmentalized Noah’s things by putting them into large Ziploc bags. She loved being able to grab just one or two categorized bags to throw into her purse or the car, but she quickly found that the plastic storage bags would get grimy and had to be replaced daily – plus they all looked alike, causing confusion when she asked her husband or babysitter to grab a specific one. Zara knew there had to be a better, easier and more efficient way. Thus, Mother Load was born.