The idea to create the Tonytail® ponytail wrap came to Mia because she often liked to wear her hair in a ponytail but didn't like to use trendy colored hair accessories or ugly rubber bands to hold it in place. With only a few options on the market, she would opt for a rubber band, but would take a piece of hair and wrap it around the rubber band to hide it. This was far more chic (or "tony") but wasn't easy to style without a lot of hairpins or even a professional stylist. Also, having to sacrifice a piece of her own hair to achieve this look made the ponytail look less full. And, inevitably, the wrapped piece would pop out and her style would become a mess in a few hours. From Barbie, to Jeannie in "I Dream of Jeannie," Hollywood starlets have been wearing this hairstyle for decades. She wanted to give all women the ability to achieve this same "Hollywood" look — simply and easily without spending a lot of time or money. And that's how the Tonytail was created! And while it all started with the Tonytail ponytail wrap, Mia Beauty didn't stop there! They now have over 300 hair accessories and are adding new products to our line about every six months. Enjoy these fun and innovative hair accessories!