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Its name may come from Parisian slang ( bon chic, bon genre , meaning "good style, good attitude"), but fashion firm BCBG Max Azria Group is rooted in America. French designer Max Azria started BCBG in Los Angeles, making his name with the novel baby-doll dress, and now creates clothing collections and accessories for women and men under more than 20 brands, including BCBGMAXAZRIA, Max Azria, Herve Leger, and BCBGeneration. His apparel and accessories are sold in more than 570 BCBG boutiques the US and some 45 other countries worldwide. The brand is also carried by specialty stores and major department stores.
1 Styles

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