Aly set out on a goal in 2009 to create a business that focuses on three things: memories, snuggles and celebration. Through hard work and dedication Kinder Keepsakes flourished into a company that proudly stands behind their products and supports the NICU cause for premature babies. Their mission is to provide babies and families a way to celebrate beating the struggles and hard times that they have gone through while they were in the NICU while offering functional comfort. Thus, the signature Luvi Blanket was crafted specially for her daughter for Christmas. It was her favorite stuffed animal and blanket rolled into one.