At ISO Beauty, we believe that your hair is part of your self-expression that communicates something unique about who you are and your mood. We provide innovative hair styling tools and tips to give women of all ages the confidence to express themselves. We embrace change, versatility, and style. We provide hair styling products from the latest technology to keep hair healthy and vibrant. Our luxury ionic straightener can be used on all types of hair and is made to create different styles such as straight, wave and curl styles. Read more about our technology HERE. The style you want, faster and healthier for your hair ISO Ceramic Lines - 100% solid ceramic plates lasts longer and reduces hair's exposure to heat. Infrared heating technology doesn't damage hair, brings natural moisture from your hair to the surface, leaving your hair soft and shiny. Built-in floating plates that create waves and curls, making this product a complete styling tool. ISO Turbo Lines - Plates made of Tourmaline, a natural source of negative ions that reduces the risk of damage and provides smoother, shinier and softer results. ISO Twisters, Styling Roller, & Keratine Pro - Tourmaline Titanium Ceramic Mix distributes heat quickly & evenly over entire area of plate, resulting in a smoother finish with less damage to cuticle of hair.You get the benefits of both ceramic and tourmaline plates to achieve the look you want while leaving your hair looking healthy, shiny, and soft.