Joe-Ella has designed and crafted dresses in Toronto, Canada for three decades. In that time they have enjoyed booms, weathered busts, and made beautiful, hardy and well-priced clothes for generations of children. Joe-Ella has put generations of babies, girls, and budding young women into their classic collections. They know that making girls feel special is a privilege, so they work hard to make beautiful, quality dresses that families can afford. They hope that you like what you see.