i play., Inc. was founded in 1982 by a mother of two, whose values prioritize protecting her children and the earth. Children grow and learn by playing, so their products encourage healthy and safe development through play. In 2003, they recognized the potential dangers of PVC and removed all PVC from their products. When they learned of concerns about BPA in 2006, they removed all BPA from their products. In 2008, i play. branched out and formed green sprouts, a line of natural products including feeding, toys, and baby care items.