As soon as the English Laundry brand was launched it became an immediate success in America. It has now become one of the leading fashion brands in the U.S. The collection, which started out as an elaborate shirt line, has grown into a full lifestyle selection of suits, tailored separates, neckwear, footwear, headwear, outerwear, sweaters, dress & sport shirts, denim, hosiery, cufflinks, watches, fragrances, eyewear, underwear, and accessories. The English Laundry shirts and designs are based on selected English stripes, plaids, and solid poplins from the 1960’s and 1970’s. The styles range from Mod to Hippie Floral and beyond. Each garment is embellished, embroidered, hand laundered, and hand-sewn. Specifically, the hand laundering is a key feature in the fit and comfort of the garment.