After numerous failed purchases of clip-ons (very painful) and magnet earrings (even more painful), Laura had an idea for a pierce-free earring design to appease her determined child. With a little ingenuity, Laura created the original EarZings prototype and placed them on her delighted daughter’s ears. Four hours later, they were so comfortable that her daughter had completely forgotten she was wearing them. They also stayed remarkably secure on the ear. That is when it hit Laura. What started as a way to pacify a persistent 7 year old turned into the invention of a revolutionary new product that appeals to millions of girls, as well as grown women too. It was at that moment that EarZings was born… and the process of perfecting the original design began.