That's what Crazy Rumors is all about! A lip treat unlike any other! The purest, cleanest ingredients found on earth fused with deliciously fun flavors! Crazy Rumors is Edie and Brian Himmel - a fun loving, creative couple who took a leap of faith and decided to do what they truly love! Back in 2003 while living in Brooklyn, NY - they took a look around and what they didn't see really excited them! There were tons of lip balms out there, but they were all missing that one thing - that extra coolness factor that separated the ordinary from the extraordinary! There were two options: simple and plain, harboring the same basic flavors and scents, or wild and over the top but made of purely synthetic ingredients! Relentlessly seeking out the perfect lip balm recipe with no luck, they decided to create one on their own! Formulated from the ground up with one main goal: to create the best all natural & vegan lip balm-- dare we say-- in the world! After months upon months of late night experiments and testing, they were pretty certain they had done it! Not only did their lips feel astonishing but their kitchen smelled amazing! In the famous words of Suze Orman APPROVED!