CRAYO represents the world of color. Life is a kaleidoscope of colors; the greatest shades can be located in a spark of fire, a butterfly wing, or the tail of a deep sea fish. CRAYO designers study objects that are viewed for only a brief moment of time. Their goal is to capture the shimmer and accents of these objects and re-create them in CRAYO watches. With CRAYO, you'll become "crazy for color!"