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Joseph Sherman and James Humphreys founded Coolway with a vision to eliminate damage from hair care and styling routines. After assembling the top minds in bio–medical research and the professional beauty industry, they developed the world’s first low-heat styling tool and a new, groundbreaking molecule. These breakthrough inventions allow women to have healthier, stronger, more beautiful hair without damaging it during the styling process. By replacing high heat tools with innovative low heat technology, the Coolway System has won six beauty awards, including the prestigious Allure Breakthrough Product of the Year Award.

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