Chooka was born from the idea that utility can be beautiful. The concept began at a small, Seattle based company, when third generation CEO, Rob Moehring decided to take a risk with the family company. It started simply, with bright colors and polka dots and moved quickly into everything from tattoos to leopard prints. The rubber boot changed from a muddy trudging wellie to a blank canvas, capable of displaying tremendous works of art. Now establishing itself as number one in fashion raingear, Chooka has come a long way. With new and innovative silhouettes and fresh and young designs, Chooka is growing and reinventing the rain boot every season. It has proved that utility can be beautiful, unique, and stylish.