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The 10 original company guidelines set up by Robert Duffy in 1984: 1. To maintain the quality and integrity expected of a leading fashion designer. 2. To be fashion leaders, not followers. 3. To foster an environment that encourages risk taking. 4. To be current, aware, and connected. 5. To maintain irreverence. 6. To provide a sense of discovery. 7. To fulfill goals and objectives set by Marc Jacobs International while maintaining an independent spirit and keeping our heritage intact. 8. To be grateful for our customers. 9. To always think outside of the box.10. To have fun!!
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