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Inspired by the founder's favorite childhood toy, the Joey Boey Play Mat is the epitome of parenting entrepreneurship. When kids needed a play mat to spend afternoons and evenings playing on, JoeyTown's founder decided to manufacture a play mat just like the one he had growing up. Due to the local popularity of the play mat he created for his kids, this business savvy daddy decided to spread the Joey joy and started selling the Joey Boey Play Mat to an even wider audience. Kids everywhere are enjoying this creative and durable play mat, and now yours can too — all thanks to the inspiration of a childhood memory!

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