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As a small company rooted in Santa Cruz, California, Big Buddha became established as a front-runner in affordable fashion-forward handbags for women. In February 2010 the fashion industry was all abuzz when Steve Madden, the shoe mogul, acquired Big Buddha. Steve Madden is constantly discovering young brands and pairing up with them to create something fresh and exciting. Madden’s collaboration with Big Buddha has led to a powerful line, new distribution, and expansion into new categories.

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