In 2012, the Bazzle Baby brand was bought out by MAD product innovations to expand its production. The company and brand both strive to make fashionable, functional and safe products for babies and toddlers. When developing products, they believe it is important not only to have each product tested by parents, but also to have them safety tested. Materials used in their products do not contain harsh chemicals that would irritate your baby. Every product is designed with purpose and love in mind.