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Bambooee was founded in 2011 by Noam & Irene Krasniansky. It was inspired by a kitchen conversation between the husband and wife team. In 2009 Irene told Noam that she didn't want to use paper towels in her kitchen anymore, since she just recently learned that only 7% of the Brazilian rainforest was still intact. Noam set out to develop a product that not only replaced disposable paper towels made from trees, but one that was made out of a sustainble and renewable resource.

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