Babymel Ltd was established in London in 2006 by Melanie Marshall and Suzi Bergman, the co- founders of Storksak. Babymel was established to offer parents an attractive and functional diaper bag at a fantastic price. Babymel launched its first collection in Spring 2007 with the introduction of the Amanda bag - a chic and lightweight shoulder bag. From there, the collection grew to include the patent pending strollerstrap on all styles, allowing the diaper bag to easily be attached to any stroller without purchase of a separate accessory - pure genius! They continue to introduce new colors and exciting prints for their popular and evergrowing collection. All of the bags are equipped with durable wipe-clean lining and insulated bottle pockets or bottle holders. The smartly designed and beautifully executed styles makes this an ideal choice for the 'modern mom'.