Ah Goo Baby's mission is to support parents who live an active lifestyle with their children. They're parents too, and it's our job as parents to provide those useful products that can help families actively explore the world around them. Every Ah Goo Baby product sparks with an idea attached to a specific purpose. Whether that spark comes from deeply diving into their research, acting on input from families and supportive customers, or tapping into the creativity and interests of our own little explorers - it's all inspiring and it's all good. To leave the "napkin" phase, though, it has to live up to must-have criteria. First and foremost, it has to be totally and completely baby-safe. But it also has to be effective, useful, and practical. With all that in mind, products finally must be affordable without compromising quality. Their concepts start with custom milled, BPA-free fabrics to their specifications - organic whenever possible. Then they lab test the heck out of everything, from the necessary tests to specific additional ones depending on how a product will interact with you and your baby. As well as putting a lot of effort into how and what they’re packing the product in, considering everything from presentation to sustainability. Finally, they have a 3rd party quality control team with boots on the ground randomly double check each manufacturing lot to ensure it checks out to all of their design specifications. If a batch doesn't clear, it doesn't ship. And most of all, they hope they will pass the most important test of all: yours!