Shopping sometimes feels like stealing when you find a great product at a steep discount. Snatching up a deal from an e-commerce site — one which also offers boutique-quality products, zealous customer service, and lightning-fast shipping — might feel downright delinquent. STEALS.com was founded on the motto “we send joy,” and prides itself on delighting online visitors daily, a rarity in the overgrown world of deal sites.
Since launching on April 28th, 2008, Rett Clevenger and Jana Francis have built STEALS.com into a profitable company. All without one drop of investor capital or loans. STEALS.com's headquarters in Salt Lake City, houses both offices and a fulfillment center focused on sending joy with same-day shipping. STEALS.com is an interactive marketing company that delivers top-quality brands and products one day at a time to their online communities of women through the websites babySTEALS.com, scrapbookSTEALS.com, kidSTEALS.com, and sheSTEALS.com. Future plans include launching many more sites from which to delight customers.
When Rett Clevenger hears the word “mogul,” he envisions a backcountry ski run with powder so deep you need a snorkel. Rett is an accomplished mountaineer and will jump at the opportunity to go whitewater kayaking, wind surfing and nearly anything that gets adrenaline flowing. He doesn't wear a business suit and doesn't think of himself as a mogul.
After receiving his B.A. in Marketing from the University of Idaho, Rett found himself managing, building, and marketing web sites within multi-channel environments for Northwest River Supplies and Coldwater Creek. Eight years later, he was recruited by Backcountry.com and moved to Utah to be their online media manager. During his four years there, not only did he build his outdoor gear stash, his team increased revenue 534% from $9.1 million to $58 million — generating a combined total revenue of $88 million. Not bad for a ski junkie from a little town in North Idaho.
At a pinnacle where he could see the blizzard of opportunity, Rett co-founded STEALS.com.
His track record for creating innovation has grabbed the attention of Google and other mountainous companies. Rett is always up for a challenge and develops vertical growth with each project he tackles. As an adventurer, Rett faces opportunities with a tactical aggressiveness, yet he’s humble enough to understand the value of collaboration and teamwork.
Rett lives in Park City, Utah with his wife and three children.
When Jana Francis walks in the door, heads turn. This 5’2” spunky dynamo is a triple threat. She’s raising three kids, running a multi-million-dollar startup company, and charming everyone she meets — from finicky new mommies to the most brilliant of engineers at Google. Oh, yeah...and she also has more than seven years of broadcast media sales experience.
Before founding STEALS.com, Jana spent her career specializing in advertising and marketing for technology and internet companies in Silicon Valley, California, and for KSL, the largest media company in Utah.
Jana’s motivation to start her own company came on her drive back to her corporate job after maternity leave with her latest baby. Her love of online deal hunting (her friends called her the “dotcom princess”) and her quest for finding the most sought-after baby products at steep discounts were the catalysts for a new kind of website. With a burning ambition to succeed and 18 months of planning, she partnered with Rett Clevenger to launch babySTEALS.com, the first website in the STEALS.com family in April of 2008. She left her 12-year career in the corporate world for good six months later.
Jana has a hard working, tough-as-nails attitude, coupled with a down-to-earth honesty and charisma.
Raised in Park City, Utah, Jana now lives in Salt Lake City with her husband and three lively kids. She is passionate about fitness, gardening, cooking, and is also an outdoor recreational fanatic. She pours her whole self into everything she takes on and does it all with irresistible zest.